Tag Archives: Startups

PaidContent Founder Rafat Ali Raises Another $1.1M For Skift, His Site For Travel News And Data

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Skift, the travel industry-focused site that was launched in July 2012 by PaidContent founder Rafat Ali and Jason Clampet (who ran previously content and editorial partnerships at Frommers.com), is announcing today that it has raised $1.1 million in additional seed funding.

The new funding was led by Lerer Ventures, with participation from various funds and angel investors (skip to the end of this post for the full list). It brings the total amount that Skift has raised to $1.5 million.

Skift says that it will have more than half a million unique users this month, and that 25 percent of its traffic comes from mobile. It also says its readers are likely to be “executives and managers from leading brands” in travel and related industries, such as Expedia, Priceline, JetBlue, Starwood, and others.

When I asked Ali how this growth compares to PaidContent, a news blog on the media industry that he launched in 2002 (it was acquired by Guardian Media in 2008 and is now owned by GigaOm), he said, “Just the velocity of how quickly you can make a mark, that’s changed a lot now.” Ali attributed much of the speed of Skift’s growth to social media — the company says 10 percent of its overall traffic now comes from Twitter.

Ali added that even though Skift’s topic is the travel industry, he thinks of it as a “business information” startup, rather than a travel startup. He said it’s a company where “media and data go hand-in-hand,” and where Skift’s news content can serve as a “funnel” to its other products.

That said, he acknowledged that the data side of Skift’s business is still early. In January, it released its first report, “13 Trends That Will Define Travel in 2013,” and in February it launched SkiftSocial, which offers social media data for travel brands. Ali said Skift will launch its first subscription data products next month.

“We have a big plan for the data part and we will launch these mini products along the way,” he said.

And like most online media companies (including TechCrunch), Ali plans to launch a Skift conference, though he said he wants to focus on “one flagship conference” that has multi-million dollar potential, rather than a bunch of smaller events.

Most of the Skift articles that I’ve read have been related to tech in some way, but Ali said the company’s coverage is broader than that, covering the full gamut of travel industry news, as well as other transportation trends like ridesharing.

“A lot of the traditional players in the travel industry are focused on specific verticals, while the silos are collapsing in travel, as they have in tech and finance and other industries,” he said. Ali also argued that a site covering business news (though to be clear, Skift wants to serve a consumer audience too) “doesn’t have to be boring”: “Travel is the most creative expression of human exploration. How can it be boring?”

Getting back to the funding, Ali said the company will use the money to double its staff from five to 10 and to move out of its current co-working space and into an office. The new funds in the round include Ironfire Angel, MESA+, Advancit Capital, and GrowLab/LX Ventures. The new angel investors include Jason Calacanis, Michael Cunniff, Duncan Jennings, Sean Keener, Shakil Khan, Martin Nisenholtz, Paul Noglows, and Michael Yavonditte.

Skift declined to say whether any of the previous angel investors have increased their investment with this new funding, but those past backers include Chris Ahearn, Luke Beatty, Gordon Crovitz, Craig Forman, Jim Friedlich, Tom Glocer, Vishal Gondal, Jason Hirschhorn, Peter Horan, Alan Meckler,Mohamed Nanabhay, Sanjay Parthasarathy, Amol Sarva, and Chris Schroeder.

Freespee Answers Performance Marketing Network Tradedoubler’s Click-To-Call

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As online advertising transitions from desktop to mobile — research firm Gartner predicts that the global mobile ad market will grow 400% by 2016 to be worth $24.5 billion — it stands that startups operating in the wider mobile ad ecosystem are well-placed to benefit. To that end, click-to-call startup Freespee is announcing a neat tie-in today with NASDAQ OMX, Stockholm-listed Tradedoubler that will see the performance marketing network offer advertisers clickable phone numbers and, crucially, call tracking analytics in their mobile (and desktop) display ads.

It builds on Freespee’s proposition that if an ad can offer a painless way to initiate a phone call, those that take up that offer are likely to convert, and that for many types of businesses, especially local ones, a sale invariably takes place via a phone call no matter from where or how the lead is generated. Therefore it makes sense to not only build technology that makes that user-journey — online ad to phone call — as frictionless as possible, but also trackable. Otherwise it’s very difficult to know where to put your ad dollars. Furthermore, mobile ads are the perfect candidate for click-to-call, lest we forget that smartphones make calls, too.

Freespee says that Tradedoubler, which claims 140,000 website publishers and 2,000 advertisers use its performance marketing network, is utilising its platform and API to offer click-to-call and analytics. “The beauty of Freespee is we don’t have to reinvent the wheel – we can add clickable, trackable phone numbers to our desktop and mobile ad formats with just a couple of lines of code,” says Rob Wilson, CEO of Tradedoubler.

Canned statements aside, it looks like a decent client win for Freespee, and builds on the startup’s recent momentum that saw it raise €3.3 million (approx. $4.3m) last October in a new round of funding led by pan-European early-stage investor Sunstone Capital. This brought the total raised by the company to €5.2 million.

At the same time Freespee announced the launch of its own ad network, dubbed Freespee Ads, to compliment its Freespee Analytics product, which focuses on providing analytics to measure and track the success of mobile click-to-call ad campaigns. The latter comprises “management functions, real-time number provisioning, call tracking and conversion attribution” to enable advertisers to optimise campaigns based on which destinations generate the most calls and actually convert to sales.

Brent Brookler Shows Off Flowboard’s iPad Presentation Builder

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Flowboard is trying create the best tools for “interactive storytelling” on a tablet. And the best way to illustrate those tools is through a demo, so founder and CEO Brent Brookler stopped by the TechCrunch office today to show us the app.

First, Brookler showed us the beginning of creating a presentation. He chose a template, imported media, and was able to directly manipulate that media using the touchscreen. Then he showed us a finished presentation (it was kind of a like cooking show, where you skip all the boring stuff in the middle). The presentations look great on the iPad and, by allowing users to zoom in on specific images or topics, Flowboard enables the creation of presentations that “go deeper.”

The easiest way to understand what Flowboard is doing is to think of it as presentation-building software for tablets, but Brookler said he’s not trying to compete with PowerPoint.

“We don’t have tables and charts and bullets,” he said. “We’re going after really interactive storytelling. We feel like are iterating and innovating on what the presentation medium should be. … We’re living in a world that’s all Internet-based, and it’s all touch and multimedia. And it’s app-focused — it’s a mobile-first product.”

(To be clear, even though Flowboard’s focus is on tablets, the presentations can be viewed on any device.)

Brookler also showed off some of the features that Flowboard has added since it launched last month, including snap guides that make it easier to move elements into place. He also said upcoming releases will include YouTube integration and an “undo” button.

If you like what you see in the video, you can download the Flowboard iPad app here.

RocketSpace Launches RocketU Developer Bootcamp With In-Person Classes For N00bs And Ninjas

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If you can’t program, the future’s looking bleaker and bleaker. And if you can, learning to manage other code monkeys could get you promoted. Office-as-a-service provider RocketSpace’s new RocketU is a tech professional education program aimed to aid engineers no matter where they are in their career. RocketU offers rookies and programming veterans alike a way to get an edge in the job market.

There’s been a bit of a hubbub lately that there is actually no shortage of tech talent in America. “For every two students that U.S. colleges graduate with STEM [science, technology, engineering, and math] degrees, only one is hired into a STEM job. In computer and information science and in engineering, U.S. colleges graduate 50 percent more students than are hired into those fields each year; of the computer science graduates not entering the IT workforce, 32 percent say it is because IT jobs are unavailable.”

Yes, the United States is graduating a ton of engineers. But startups and tech giants don’t want just any engineers, they want 10X code masters and visionary innovators. That can take more than a degree from a well-known university, and a lot more than some random Codecademy tutorials. It can take hardcore training in the latest programming languages, and understanding of how to cobble code together into great products.

That’s where RocketU comes in.

The program comes from RocketSpace, a plug-and-play office space in San Francisco that houses 130 startups and the 600 employees. It handles leases, bandwidth, firewalls, and security so founders can concentrate on their companies. With room to house classes, startups to introduce graduates to, and a well-known name in Silicon Valley, Rocket U could be a smart extension of its business.

Develop Yourself

RocketU will offer a variety of courses, ranging from immersive 10-week developer bootcamps, to 3-week deep dives on advanced scripting languages and architecture, to 3-5 day professional development classes for techies. RocketU classes will be held at the RocketSpace campus with experienced teachers, and most coursework will happen there so you don’t have to worry too much about homework. The classes are on a pay-as-you-go structure, but require admission through a serious application process.

Michelle Berry, the SVP of RocketU, tells me “the main differentiators are that we’re offering programs beyond the initial developer bootcamp, to make sure we’re providing skills throughout the career life-cycle.” She explains that long-time programmers can choose between training as expert individual contributors or as managers. After graduating, RocketU students get help with placement in tech jobs, including the startups RocketSpace houses.

RocketU’s first full-length class will be a $10,000 10-week dev from July 22 to September 27th, and will focus on Python, Django, JavaScript, HTML5, CSS3, WebSocket, and jQuery. It will also teach databases, servers, team coding, and interview skills. The pre-requisite for admission beyond its application process (which closes June 9th) is a computer science or equivalent degree – or – two years of coding experience – or – completion of RocketU’s two-week Coding & Web Fundamentals crash course that runs just before the bootcamp.

RocketU will be competing with other educational programs like the well-established Dev Bootcamp, plus The Flatiron School, The Starter League, and an array of online learning tutorials. To win out, it may need name-brand professors, and an image that’s more independent than RocketSpace. Right now it’s website looks more like an off-shoot than a serious learning institution.

Still, the climate is right for RocketU. To land a job at a high-potential startup or found one of your own, you can’t be rusty. You could work a job you’re not thrilled about to slowly siphon off skills, but it might be worth paying to get them taught to you directly. You want to be a ninja? Hit the dojo.

Loop Makes It Easy To Conduct Real-Time Surveys Via iPad

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Loop co-founder and CEO Rajit Marwah argued that “surveys and reviews are everywhere” — but they’re often ignored or delayed. With his new startup, on the other hand, Marwah said he’s giving businesses a way to create and conduct those surveys easily and quickly.

When a business downloads the Loop iOS app, they can use one of the app’s survey templates (the templates are based on business type, such as restaurant or hotel) or create a survey from scratch, then share it via email, Facebook, Twitter or anywhere else you can post a link.

The most interesting use case, however, is the ability to open a survey from an iPad. So instead of hoping a customer will fill out a survey in a day or two, businesses can just hand them an iPad, and they can give their answers in just a few seconds. That means you get a much higher feedback rate, and that feedback is immediate, unlike “receipts surveys, 1-800 numbers, and clumsy email surveys,” Marwah said.

“After visiting a business, most customers move on and don’t bother to give feedback after the fact,” he added. “Feedback in the moment is something consumers actually respond to.”

Marwah also said that the Loop app was just built by two people — himself and his co-founder/CTO Mike Liu. He painted that as a plus, because it shows that Loop is a lean company. (It has raised seed funding from Archimedes Labs, an incubator whose chief product officer Keith Teare also co-founded TechCrunch.) He added that Loop is taking a mobile-first approach — it’s not just that the surveys are conducted on iPad, but businesses can also create and share surveys, as well as view results, directly from the mobile app.

I don’t conduct many surveys myself, but at Marwah’s urging, I tried out the app. With the templates, it took only a few taps to launch a new survey from my iPhone, which I could then open on an iPad. Once I turned on Guided View, I could lock the iPad onto the survey screen; you can imagine giving it to a customer to fill out without any distractions. And after I completed the survey, the results were immediately live in the iPhone app.

Loop was previously available as a limited beta test — during that period, Marwah said it saw response rates that were up to 30 times higher than traditional surveys. Today it’s launching globally, and it’s available in 34 languages and 155 countries.

Rushmore.fm Wants To Fix The Music Industry, Ex-Virgin Group Online Boss Named As CEO

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Rushmore.fm, a new London-based startup founded by Fictive Kin and Betaworks, is de-cloaking somewhat today with what sounds like the rather lofty but noble mission to fix the music industry. Described as a “music ecosystem”, the (currently) invite-only site initially consists of a Wikipedia-like music resource where you’re encouraged to contribute and follow content, although the site’s broader aim is to connect music fans “directly and effortlessly with the artists and labels they love”, and in doing so make it easier to make a living from music.

In fact, it’s what Rushmore sees as a disconnect between fans and artists that it’s trying to solve. Bring these two groups closer together and the company thinks there’s money to be made, which in turn can be reinvested in music. Of course, if it’s successful, that’s also how the startup plans to generate revenue via related services. “We need to get these folks connected with the fans that love them, and subsequently enable some sweet, sweet commerce,” reads the site’s mission statement.

With that in mind, along with its public (partial) unveiling, Rushmore is announcing the appointment of Alex Hunter, the former Global Head of Online for Richard Branson’s Virgin Group, as its CEO. While it may seem odd to hire an “outside” CEO so early, it’s a reflection of the incubation model that New York-based Betaworks, Rushmore’s backer, is employing. It’s teamed up with neighbouring design collective Fictive Kin who are charged with researching and coming up with a startup’s concept, before handing it over to take forward and scale — a methodology we’ve compared to the studio model employed by Hollywood.

Once Rushmore.fm was green-lighted at the end of 2012, Hunter was approached and after agreeing to come onboard it was decided the company should operate out of London, which has a decent track record for music-oriented startups. Last.fm, for example, famously exited to CBS, while more recently the likes of Songkick are making decent headway.

(As aside, for those familiar with the London tech scene, Alex Hunter is the brother of Andrew Hunter, co-founder and CEO of jobs search engine Adzuna.)

As Rushmore stands today, the site uses a “follow” model to provide a way for music fans to stay up to date with news, live events, and new releases from their favourite artists. The clincher is that, collectively, they’re also the ones doing most of the work in the sense that content is at least partially based on user contributions (pages have a Wiki-esque “edit” button, though I’m told that contributors will always be invite-only), while Rushmore is rewarding fans who add content via virtual and unspecified real world rewards. There’s a sprinkling of gamification, too. Each week fans compete for the top spots on “The 300″, described as a “highly competitive chart of Rushmore’s top users”.

To that end, Rushmore says that its private beta users have made 200,000 music news, live event, and discography contributions already, which isn’t bad going, though we won’t declare the music industry fixed just yet.

Aereo Is Coming To Atlanta: June 17 For Pre-Registered Users, June 24 For Everyone Else

aereo_logoFresh on the heels of announcing new streamlined pricing plans, Aereo is announcing plans to launch its service in Atlanta as part of its move to expand outside of New York and across the country.

The service will launch in Atlanta on June 17 for users who pre-register for the service. Then, on June 24, Aereo will open up the service to everyone in the Atlanta area.

Obama’s CTO Talks About How Learning Works In Kio Stark’s New Book, Don’t Go Back To School

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The following is an excerpt from the new book by Kio Stark, Don’t Go Back to School: a handbook for learning anything.

To someone who has never tried, it’s not obvious how to learn the things you want to learn outside of school. I’m on a mission to show you how. To do that, I became obsessed with how other people learn best, and how they do it without going to school.

My research based on interviews with 100 independent learners revealed four facts shared by almost every successful form of learning outside of school:

  • It isn’t done alone.
  • For many professions, credentials aren’t necessary, and the processes for getting credentials are changing.
  • The most effective, satisfying learning is learning that which is more likely to happen outside of school.
  • People who are happiest with their learning process and most effective at learning new things — in any educational environment — are people who are learning for the right reasons and who reflect on their own way of learning to figure out which processes and methods work best for them.

This interview with Harper Reed is a great example of how independent learning works. Reed served as the Chief Technology Officer for Obama for America during the 2012 election; before that, he was CTO at Threadless. He is an engineer who builds paradigm-shifting technology and leads others to do the same.


I love computers and I’ve always been around computers. I can’t really talk about education without talking about computers. I went to high school and I actually really loved it. I took all the classes I could, I was prom king, student council president. I did everything I could to be more involved in high school and that is obviously not the normal path you’d expect for a computer geek.

But, along with that, I was constantly getting into trouble with computers. Never with the cops, but I was always getting banned from all the computers in the school district. Then, they would let me back in, and I would mess up again for whatever reason. It happened over and over. I was caught in this dichotomy of trying to be involved, but whenever I was trying to get involved with computers, I messed it up because I was curious and experimenting outside what was allowed. After that, I went to a small liberal arts college. I studied history along with computer science, because I knew ultimately I was going to work with computers and I wanted to learn something else, too. I studied Catholic history and the history of science, which overlap a lot. I’m not Catholic. I’m not a religious person at all, but it was really fascinating to learn all of the idiosyncrasies of Galileo and Bruno and all these different weird scientists who got burned at the stake for their discoveries.

I realized about probably three-quarters of the way through my education that in terms of computers, I actually wasn’t learning anything I needed to learn to get a job later on. I did learn some coding concepts in college, but more importantly I figured out that I’m an experiential learner. I need to put my hands on things and really see them, and really chew on them. It was better to do it in a real context, where it mattered if I did it right. Like where there was money at stake. So, I did an internship in Iowa City, IA. I worked for a real company that was trying to make a profit. The company built ecommerce apps. As an intern I started learning web apps to build web pages. Given my way of learning, it was fascinating to see how the management dealt with me. I was a child. I asked questions like a child does. “Why is the sky blue?” They just said, “It’s just blue. Go with that.” I said, “No! Tell me why we’re doing it this way. What is this?” It was client services, so we were just doing it because the client wanted it done, with no thought behind it. But all the questions I asked gave me this opportunity to see how things worked and the value of asking things that seemed obvious to everyone else. It gave me a lot of hope. It really kicked off the career that I have now.

The methods I used to learn technology don’t work for everything. I’m struggling with learning Japanese. My wife is Japanese and I want to learn the language, but I don’t know how. I take classes, I fail, it doesn’t work out. I have to figure that out. With technology, I immediately find a problem I want to solve. It’s usually about learning a new programming language or learning a new technology. If it’s a real problem, I want to get to where I can actually picture the solution and be able to see it through from the beginning to the end. For me, I can’t learn from videos. That just doesn’t do it for me, although there’s a lot of video learning right now. I find it very frustrating. So usually what I do is I just go through a tutorial of some sort and then really start iterating, doing it over and over. I start trying to be creative on top of that, and say okay, now that I can figure out how to do this, how would I use it? So I set a new goal pretty close in difficulty, and when I achieve that, I do that again, until suddenly I’ve learned something. When you’re in that process, it can also be the best time to teach someone else. A tech writer named Mark Pilgrim, who writes manuals for learning coding languages including Dive into Python, and Dive into HTML5 said, “The best time to write a book about something is while you’re learning it yourself.” So you know what’s hard to learn and can talk in an excited, confident, honest way about how you got to the place where it’s not hard anymore.

For me this whole process is really collaborative. I treat everything like I’m the CEO of my life. CEOs have boards of directors and boards of advisors and these are groups of people who they’re using to really rely on for help and advice to be successful. I think every person should treat their life like that. So, if I’m stuck, I know I can reach out to a buddy, or I can reach out to my brother. I know I can reach out to these people who are experts in whatever I’m trying to do. I try to surround myself with incredibly smart people who are often, if not always, smarter than me. Because other people are so important to learning, I also think one of the most significant things about the internet is democratization of access. Anyone can email you about self-learning and you’re probably going to respond. Probably. I think it’s about how you phrase it. We are all very busy, but we’re probably going to respond if you approach it efficiently.

You can learn a lot about this from a really good book called Team Geek by Brian W. Fitzpatrick. It’s actually about project managing software development geeks, but it applies to most things with communication. It should really be called “Interacting with People,” because all it is, is just little tricks on how to interact with people, how to make those interactions better. There’s a section called “Interacting with an Executive,” and that part should be called “Interacting with Busy People.” It says if you want to connect with someone who is very busy, tell them three bullets and then a call to action.

So if someone wanted help from me, it might go like this: “Harper, I’m interested in what you’re doing with the campaign. I’m going to be doing technology for a campaign in the coming election. Do you have a hint for product management or project management software that you guys use?” I can answer that quickly. It’s very simple. Then all of a sudden there’s this person who probably wouldn’t have had an opportunity to talk with me, and I can help them out. I love what that kind of efficient communication does for you.

Kio Stark is a writer, researcher, teacher, and passionate activist for independent learning. She teaches at NYU’s Interactive Telecommunications Program. She is also the author of the novel Follow Me Down. You can find out more about her work at KioStark.com.