Let me be the first to welcome you to Ars Technica version 7.0. After nearly 14 years and six major redesigns, it’s my sincere pleasure to introduce you to the best Ars Technica yet. In what follows, I will provide an overview of what this redesign is all about. While I will address some of my favorite features of the new Ars, I can’t hit them all.
But first, here’s an update on where we are as a publication. In the four years since being acquired by Condé Nast, we have grown tremendously by honing our craft and listening to our readers. The results have been phenomenal: traffic has exploded 60 percent in that time, and unique visitors grew 67 percent. We now average a global reach of over 10 million readers, for 60 million to 80 million pageviews per month. We routinely produce stories and reviews that do more than 1 million pageviews, but our secret is that we are never afraid to spend time (and thus money) on the important stories that won’t necessarily do those huge numbers. In the end, it’s the quality of the work that matters most. With our latest redesign, we believe we have found the best way to showcase that on the Web.
Pardon us while we redecorate your house
Redesigning this website has always been an emotionally exhausting experience. The chief reason is simple: many of you have graciously, fantastically, and enthusiastically made Ars Technica your Internet home (four out of five Ars readers don’t let a day go by without visiting us). We know that a major redesign can feel like someone has broken into your house and redecorated it while you were away, but the changes we made for our seventh major redesign project should make Ars Technica even more authentic and engaging. The improvements are, we hope you’ll agree, worth the short shock of novelty.