ByZinnia Funds:

By Clint Harritt, Managing Partner,
Zinnia Funds

More than 100 years ago, Jon Stuart, Chairman of Quaker Oats Company (maker of breakfast cereals), made an astute comment that still holds true today, “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you,” he said. What he meant is that the Quaker Oats brand name was worth more than any other component of the business. While this might seem hard to imagine, the same holds true for many other companies and their brands.

By taking advantage of cheap stocks with nationally recognizable brands, you can achieve annual returns better than Warren Buffett without doing the long and painful research on corporate balance sheets and cash flow statements. Buffet, himself, had annual returns similar to this strategy in his early

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