Tag Archives: behavioralscience

Is gamification of driving the answer to urban speeding?



Back in 2008, we got a chance to take a look under the skin of Chevrolet’s range-extended hybrid, the Volt. A couple of weeks ago, thanks to the fine people at ShopAutoWeek, I got a chance to spend some time driving one. It was an impressive machine; not the sort of thing a boy racer like me would usually go for, but (in my opinion) pleasing to the eye and equipped with a great interior. The thing I was most struck by was the dashboard, which left me wondering if it might just be the key to modifying behavior on the open roads.

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Mozart meets colonoscopies, better adenoma detection rates result



You may have noticed that our weekly Weird Science column has disappeared. What we’re going to do instead is try to incorporate a few stories from the stranger side of science into our regular weekly mix. We’ll kick this off by having a look at what happens when Mozart meets your colon.

Colonoscopies are a key bit of preventative medicine; adenomas caught during a colonoscopy are removed before they get the chance to develop into threatening cancer, and failure to catch them raises the risk of serious problems later. So, anything that can improve adenoma detection rates would be a good thing.

Listening to music may be able to do just that. Two experienced endoscopists were tracked for a year to provide a baseline for their typical adenoma detection rates. Then the two performed a series of 118 additional colonoscopies whle being randomly assigned to listen to music or not. This was not what’s called a “blinded” trial (nor a deaf one, for that matter)—the endoscopists were very much aware of whether they were listening to music.

For one, the music didn’t seem to make much difference, although being in a study seemed to heighten his performance: he went from a baseline detection rate of 27 percent up to 37 percent without music, 41 percent with. But the second saw a huge shift. From a baseline of just over 20 percent, he went up to 30 percent without music, and a staggering 67 percent with. The only difference between the two is that the one with the showed the smaller effect was aware of the outcome as the study proceeded; the other remained blinded to the results until it was complete.

Although the researchers refer to the “Mozart effect,” it’s not clear what music the endoscopists were actually listening to. For all we know, they were working their way through Senior Editor Nate Anderson’s hair metal collection.

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Umpires show ethnic bias in ball/strike calls—unless they’re feeling watched



There’s a lot of behavioral literature that indicates we tend to like people who we think belong to the same group as us, and behave favorably towards them—even though we’re not aware of doing so. Another, unrelated set of research indicates that we’re all prone to behaving better if we think someone’s watching us—even a static photo of a pair of eyes is enough to cause people to shape up. These two threads have been brought together in a rather unusual package by a detailed statistical analysis that looks at a somewhat unusual topic for research: baseball umpires and the pitchers they sometimes torment.

Calling balls and strikes would seem to be one of the last bastions of the low-tech world; it’s all up to the judgement of the lone umpire behind home plate, and there’s no instant replay. But that impression would be badly wrong. In recent years, every stadium in the major leagues has been equipped with a QuesTec system that compares umpires’ ball and strike calls to an objective, computer-validated standard. Deviate too far from what the system says you should be calling, and you’ll automatically have your performance reviewed. This provides the ultimate “someone is watching you” experience for the umpire. As a control, the researchers behind the study took advantage of a five-year period in which the system was only installed in half the stadiums in baseball, creating a set of monitored and unmonitored games.

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