YouTube tightens the rules around creator monetization and partnerships

 In an effort to regain advertisers’ trust, Google is announcing what it says are “tough but necessary” changes to YouTube monetization. Read More

Google temporarily bans addiction center ads globally following exposure of seedy referral deals

 Google is temporarily halting advertisements worldwide for addiction and rehabilitation centers, following a report last week showing it was acting as a platform for shady referral services earning huge undisclosed commissions. Read More

Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure

Facebook Solutions Engineering team Facebook says that one of its success stories in recent years involves a relatively small group of engineers. Originally it was just one engineer, Vastal Mehta, who serves as Facebook’s director of solutions engineering and now leads a team of more than 100 people that works with advertisers to build the technology and infrastructure needed to run more effective campaigns on Facebook. Read More

TrendKite raises another $11M for its PR analytics platform

 TrendKite is closing out 2017 with the announcement that it’s raised an additional $11 million in funding. The Austin-based startup says it’s currently analyzing 4.2 million articles every day, and using that analysis to help both brands and agencies to measure the impact of their PR efforts. So it can identify the total audience reached by articles mentioning the company, or… Read More

Thousands of major sites are taking silent anti-ad-blocking measures

 It’s no secret that ad-blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks to dynamic redeployment of ads to avoid blocking. A new study finds that nearly a third of the top 10,000 sites on the web are taking ad blocking countermeasures, many silent and highly sophisticated. Read More

Tech in 2017: Crazy, troubled and out of control?

 Questions are being asked about platform power. Regulatory rules and knives are being sharpened. Politicians are eager to point the finger of blame. And with so much tech-fueled ammunition, who can blame them? Read More

EyeEm’s new products aim to understand brand aesthetics

 EyeEm is unveiling new tools to help the brands and marketers using the site to source their images. Underlying these tools is a technology called EyeEm Vision, which we described in-depth earlier this year. The goal is to expand image recognition so that it’s not just identifying the objects in the photo, but also its aesthetic qualities. EyeEm’s co-founder and chief product… Read More

Twitter says Russians spent ~$1k on six Brexit-related ads

 Twitter has disclosed that Russian-backed accounts spent $1,031.99 to buy six Brexit-related ads on its platform during last year’s European Union referendum vote. Read More