Turning Esports Into Cultural Happenings The Next Step In A Nascent Sport’s Evolution

Esports is thriving in part because of better live events, such as the this weekend’s DreamHack Atlanta, which features music, art, charity events, and much else through partnerships with brands and Subnation. But it’s more than that, say several esports experts at another conference this week.

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Read the original at Forbes Real Time.