Apple’s Mac Sales Down in Q3 2018 Amid a Lack of Updates

Apple’s worldwide Mac shipments were down in the third quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner.

During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple’s market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18.

Gartner’s Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)


Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the quarter, shipping an estimated 15.8 million PCs for 23.6 percent market share.

HP came in second with 14.6 million PCs shipped for 21.8 percent market share, while Dell was third with 10.7 million PCs shipped and 16 percent market share. Acer and Asus both shipped around 4 million Macs for 6.1 and 6 percent market share, respectively.

Apple’s Market Share Trend: 1Q06-3Q18 (Gartner)


Apple’s decline in Mac sales is no surprise as the company has yet to update much of its Mac lineup for 2018. The only Mac that has seen a refresh so far is the MacBook Pro, with MacBook, MacBook Air, and Mac mini updates still on the horizon for a fall launch.

Falling Mac sales come amid stagnant growth for the overall worldwide PC market. A total of 67.2 million PCs were shipped during the quarter, an 0.1 percent increase from the third quarter of 2017.

Apple also saw a decrease in Mac shipments in the United States during 3Q18. Apple shipped a total of 2 million Macs during the quarter, down from 2.2 million in 3Q17, for a 7.6 percent drop in growth and 13.7 percent market share.

Gartner’s Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units)


HP was the number one PC vendor in the United States, shipping 4.5 million PCs for 30.7 percent market share. Dell came in at number two with 3.8 million PCs shipped and 25.9 percent market share, while Lenovo was third with 2.3 million PCs shipped and 15.4 percent market share.

IDC also released its own shipment estimates this afternoon, noting a similar decline in sales for Apple. According to IDC, Apple shipped 4.8 million Macs during the quarter, down from the aforementioned 5.4 million, a decline of 11.6 percent.

In IDC’s rankings, Apple falls below Lenovo, HP, Dell, and Acer, coming in as the number five worldwide PC vendor. IDC’s data also suggests an overall worldwide PC market decline of 0.9 percent rather than the 0.1 percent growth noted by Gartner.

Apple could see its Mac shipments jump back up during the fourth quarter of 2018 and the first quarter of 2019 as there are multiple Mac updates that we’re expecting towards the end of the year, perhaps as early as October.

It’s important to note that data from Gartner and IDC is preliminary and the numbers can shift, sometimes dramatically and sometimes less so. Last year, for example, Gartner said that Apple shipped 4.6 million Macs worldwide during the third quarter of 2017 when the actual number was significantly higher at 5.4 million.

Tags: IDC, Gartner

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Teeth-straightening startup SmileDirectClub is now worth $3.2 billion

SmileDirectClub, the at-home teeth-straightening startup, has just raised $380 million at a $3.2 billion valuation, the company announced today. Investors from Clayton, Dubilier & Rice led the round, which featured participation from Kleiner Perkins and Spark Capital.

This funding comes on top of Align Technology’s $46.7 million investment in SmileDirectClub in 2016, and another $12.8 million investment in 2017 to own a total of 19 percent of the company.

“We are very excited with the outcome of our most recent fundraising round,” SmileDirectClub co-founder Alex Fenkell said in a statement. “Our mission has always been to provide an affordable and convenient option to anyone who wants to transform their smile. We are excited to continue our growth into new spaces and be given the incredible opportunity to reach even more people with our life-changing service,” said Fenkell. “We can’t wait to see what the future holds and are grateful for the support from our new investors.”

SmileDirectClub is a direct-to-consumer teeth-aligner startup that started with the idea of using teledentistry to virtually connect licensed dentists and orthodontists with people who want to straighten their teeth. Since its inception in 2014, SmileDirectClub says it has helped more than 300,000 people straighten and brighten their teeth.

The company ships invisible aligners directly to customers, and licensed dental professionals (either orthodontists or general dentists) remotely monitor the progress of the patient. Before shipping the aligners, patients either take their dental impressions at home and send them to SmileDirectClub or visit one of the company’s “SmileShops” to be scanned in person. SmileDirectClub says it costs 60 percent less than other types of teeth-straightening treatments, with the length of treatments ranging from four to 14 months. The average treatment lasts six months.

Though, members of the American Association of Orthodontists have taken issue with SmileDirectClub, previously asserting that SmileDirectClub violates the law because its methods of allowing people to skip in-person visits and X-rays is “illegal and creates medical risks.” The organization has also filed complaints against SmileDirectClub in 36 states, alleging violations of statutes and regulations governing the practice of dentistry. Those complaints were filed with the regulatory boards that oversee dentistry practices and with the attorneys general of each state.

Back in June, the AAO expressed its disappointment in learning about Macy’s decision to offer SmileDirectClub in some of its locations, saying “orthodontic treatment is not a product. Rather, it is a complex medical process.”

In the statement, the AAO said “it is in the best interest of consumers to have orthodontic treatment conducted under the direct and ongoing, in-person supervision of a licensed orthodontist.”

But SmileDirectClub is not the only startup in this space. Check out the story below to learn more about the competitive market that has popped up around your teeth.

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