Joe Biden is headed to IGTV

What better way to reach millennial voters ahead of a 2020 presidential run than through Instagram?

Joe Biden, in partnership with ATTN:, will host a 10-episode series streaming on IGTV beginning September 12. In reality, he has yet to confirm a presidential run; the partnership, rather, is meant to help combat digital misinformation in an era of “fake news.” 

The show, called “Here’s the Deal,” will air weekly until the midterm elections on November 6. Each episode will hit on big issues, including gun safety, education, infrastructure and healthcare.

“Folks, with less than 100 days until the most consequential election of our lifetimes, we’ve got to keep our eye on the ball,” Biden says in the announcement, adding that the show will not have “complicated, policy-wonk language or acronyms. Just facts — at least as I see them.”

Biden had just come off of an Instagram hiatus when digital media startup ATTN: announced the news. On Saturday, former President Barack Obama posted this nice tribute, welcoming Biden back to Instagram. 

In a bid to compete with YouTube, Instagram launched IGTV at the end of June. The new feature lets users upload vertical videos of up to one hour in length.

Herrera’s Spring line features Wes Gordon designs at N.Y. show

High-society favorite brand Carolina Herrera on Monday showed the first collection since Herrera stepped down as the house’s creative force.

Zendesk expands into CRM with Base acquisition

Zendesk has mostly confined itself to customer service scenarios, but it seems that’s not enough anymore. If you want to truly know the customer behind the interaction, you need a customer system of record to go with the customer service component. To fill that need, Zendesk announced it was acquiring Base, a startup that has raised over $50 million.

The companies did not share the purchase price, but Zendesk did report that the acquisition should not have a significant impact on revenue.

While Base might not be as well known as Salesforce, Microsoft or Oracle in the CRM game, it has created a sophisticated sales force automation platform, complete with its own artificial intelligence underpinnings. CEO Uzi Shmilovici claimed his company’s AI could compete with its more well-heeled competitors when it was released in 2016 to provide salespeople with meaningful prescriptive advice on how to be more successful.

Zendesk CEO Mikkel Svane certainly sees the value of adding a company like Base to his platform. “We want to do for sales what Zendesk has already done for customer service: give salespeople tools built around them and the customers they serve,” he said in a statement.

If the core of customer data includes customer service, CRM and marketing, Base gives Zendesk one more of those missing components, says Brent Leary, owner at CRM Essentials, a firm that keeps close watch on this market.

“Zendesk has a great position in customer service, but now to strengthen their position with midmarket/enterprise customers looking for integrated platforms, Base adds a strong mobile sales force automation piece to their puzzle,” Leary told TechCrunch.

As he points out, we have seen HubSpot make a similar move with HubSpot Apps, while SugarCRM, which was recently sold to Accel-KKR, could be shopping too, with its new owner’s deeper pockets. “This is almost like a CRM enterprise software Hunger Games going on,” he joked. But he indicates that we should be expecting more consolidation here as these companies try to acquire missing pieces of their platforms to offer more complete solutions.

Matt Price, who previously had the title of senior vice president for product portfolio at Zendesk will lead the Base team moving forward.

Base was founded in 2009 and boasts more than 5,000 customers. It’s worth pointing out that Base was already available for sale in the company app marketplace, so there was some overlap here, but the company intends to try to move existing customers to Base, of course.

Zendesk has indicated it will continue to support all Base customers. In addition, Base’s 125 employees have been invited to join Zendesk, so there will be no blood-letting here.

England v Switzerland: Harry Kane to be rested for friendly

England forward Harry Kane is to be rested by manager Gareth Southgate for Tuesday’s friendly against Switzerland.

Mega-rich family behind opioid crisis has second, secret opioid company

Consumer-sized bottles of prescription drugs sit on a shelf.

The Sackler family—the ultra-wealthy family that made billions from illegally marketed opioids and the group largely blamed for sparking and fueling the devastating, $504 billion-per-year epidemic of opioid addiction—has been making even more money off the country’s drug crisis than previously thought, according to a series of reports by the Financial Times.

The Sacklers own the infamous drug company Purdue Pharma, which in 2007 pleaded guilty to federal criminal charges for misleading doctors, regulators, and patients about the addictiveness of its branded oxycodone opioid drug, OxyContin. Yet the guilty plea seemed to do little to reform the company’s ethics or curb sales, according to a new report in the FT. Purdue continued to recklessly push the drugs on doctors, insiders told the outlet, and in 2010, it was raking in more than $3 billion in OxyContin sales.

In 2016, Forbes estimated the Sackler family’s collective wealth at $13 billion.

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House Republicans release second round of proposed tax cuts

Republicans in the U.S. House of Representatives on Monday released plans for a second round of tax cuts, which follow comprehensive tax legislation enacted in December.

US Open: ‘There’s sexism in tennis but that doesn’t excuse Serena Williams’ behaviour’

Serena Williams has been the victim of misogyny and racism throughout her life, but that does not make her immune from sanction when she steps out of line, writes Russell Fuller.