The corpse of Circuit City will rise again on February 15

Circuit City is coming back, and this time, the license holders propping up the ancient big-box retail chain say they mean it.

Following a tease of a CES announcement, current company CEO Ronny Shmoel confirmed on Monday that something called Circuit City will arrive as “a new, more personalized online shopping experience” starting February 15. The announcement event, which was reported by tech-business outlet Twice, included promises of AI-driven recommendations fueled by IBM’s Watson platform, plus unexplained “augmented reality” and “search by photo” features.

Curiously, Shmoel also promised “real-time tech support via video chat,” but it’s unclear whether this feature will include two-way video feeds—and, thus, whether Circuit City is prepared for a deluge of Chatroulette-caliber video surprises from trolls.

Read 4 remaining paragraphs | Comments

Leave a Reply

Read the original at Ars Technica.