Meet “raw” water—ludicrously priced unfiltered water with random bacteria

Step aside, Juicero—and hold my “raw” water.

Last year, Silicon Valley entrepreneur Doug Evans brought us the Juicero machine, a $400 gadget designed solely to squeeze eight ounces of liquid from proprietary bags of fruits and vegetables, which went for $5 to $8 apiece. Though the cold-pressed juice company initially wrung millions from investors, its profits ran dry last fall after journalists at Bloomberg revealed that the pricy pouch-pressing machine was, in fact, unnecessary. The journalists simply squeezed juice out of the bags by hand.

But this didn’t crush Evans. He immediately plunged into a new—and yet somehow even more dubious—beverage trend: “raw” water.

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Read the original at Ars Technica.