In “triumph of ignorance,” Gwyneth Paltrow’s Goop touts $135 coffee enema

Down the hatch, coffee can jump start a day. But, according to dubious advice from Gwyneth Paltrow’s posh lifestyle and e-commerce site, Goop, the popular brew can also kick off a whole year—when taken up the bum.

Yes, Goop suggests that a coffee enema is a “clutch” way to “supercharge” your “annual goop detox” and start the year in tip-top health. In its latest guide for “deep detoxification,” the Goop team recommends a device called an “Implant O’Rama” for squirting coffee up your keister at home. The product, sold by Implant O’Rama LLC for a bargain $135, is merely a glass bottle with silicone tubing attached.

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Read the original at Ars Technica.