After punishing one of its fastest-growing creators this week, Google is reportedly planning on scrutinizing YouTube videos that are part of its most lucrative advertising program. According to a Bloomberg report, Google will begin vetting YouTube videos in the Google Preferred ad program, which Google uses to sell advertisements on the most popular YouTube channels at higher rates. In turn, creators with channels in Google Preferred get a better cut of the advertising revenue than those on Google’s lower-tier advertising programs.
Google’s plan isn’t much different from previous plans for policing the majority of videos on YouTube. The company will use the combined forces of its 10,000 human moderators and artificial intelligence software to identify videos posted by the biggest channels that violate YouTube’s guidelines and are not suitable for advertisements.
Videos that are part of Google Preferred have always been governed by YouTube’s general Community Guidelines and posting rules that define offensive and unacceptable content. But a number of videos posted by popular accounts have fallen through the cracks recently, including Logan Paul’s “suicide forest” video.