Redbox Launches New Digital Movie and TV Rental Service

Redbox, the company that offers physical movie rentals via kiosks around the United States, today launched a new digital Redbox On Demand service designed better compete with other digital TV and movie services.

Redbox On Demand, available as a public beta, allows customers to rent or purchase movies and TV shows for streaming. The service offers many of the same new-release movies that are available from physical Redbox locations, along with additional content.

Redbox previously had a digital streaming service called Redbox Instant in partnership with Verizon, but it shut down in 2014 after being unable to compete with offerings like Netflix. Redbox has been testing its new On Demand service, which focuses on rentals and outright purchases, since July of 2016.

Pricing for new-release on-demand rentals from Redbox starts at $3.99 for 48 hours of access, but most new titles are priced at $5.99, with Redbox charging $1 more for high-definition content. Movie purchases are also available at prices starting at $9.99, and can be downloaded for offline viewing.

Redbox’s rental prices are similar to rental prices from iTunes, Amazon, and other digital movie rental services.

Redbox On Demand is available from the Redbox website, through the Redbox app for Android and iOS, and it is accessible on the Apple TV, Chromecast, Roku, and smart TVs from LG and Samsung.

While Redbox On Demand content can be watched on iOS devices and the Apple TV, content needs to be purchased through the Redbox website.

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