Today’s iPhone X unveiling event was held in the new Steve Jobs Theater at Apple’s new Cupertino campus. It is a very Apple space that fits its namesake perfectly.
While the interior of the theater itself is not strikingly innovative from a design, architectural, or functional standpoint, the waiting area above it is a unique space. Journalists and Apple employees were asked to wait in this circular room before descending into the theater.
As with many of Apple’s designs, it manages somehow to be both minimalist and bombastic. Its pretenses may turn off Apple’s detractors while pleasing its fans. Ars took a handful of photos showing a space that is, for lack of a better term, peak Apple.