Starbucks Gets Roasted On Twitter Over Its New Italian Roastery

Starbucks is stirring up some backlash over a decision to open its first location in Italy in late 2018.

The coffee chain announced Tuesday that it will open a new Reserve Roastery cafe in Milan next year. The Roastery will reside in the Poste di Milano building and take up some 25,000 square feet of space, according to a press release. Customers can expect goodies from Rocco Princi (an Italian bakery), as well as small-batch Reserve coffee and, according to a Starbucks spokesperson, beer, wine and spirits as well. 

“Now we’re going to try, with great humility and respect, to share what we’ve been doing and what we’ve learned through our first retail presence in Italy,” Howard Schultz, CEO of Starbucks, said in a release. “Our first store will be designed with painstaking detail and great respect for the Italian people and coffee culture.” 

He added, “And, my hope is that we will create a sense of pride for our partners – so much so that every partner who sees our store or walks through the doors will say: ‘We got it right.’”

People on Twitter already have a lot to say about Starbucks moving to the holy grail of espresso. Let’s just say they’re not too happy about it: 

And don’t even get people started on the palm trees Starbucks planted near the Piazza del Duomo in Milan as part of a landscaping project with the city. According to the Los Angeles Times, some people even tried to burn them

“We are happy the way we are,” 70-year-old Milan resident Christine Kung told the LA Times. “We don’t need to be invaded by American scenery. We already have McDonald’s and that’s enough.”

When asked about the backlash, a Starbucks spokesperson told The Huffington Post via email:  “Everything we’ve done to date sits on the foundation of the passion, craftsmanship and love Italian people have for great coffee. We are coming to Italy to learn from the best, but also to bring our own unique offer to the Italian consumer: a third place between home and work to take time and enjoy a perfectly crafted cup of coffee.  We believe that there is a strong consumer base in Italy.”

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Australia to bring back ambassadors to shape foreign policy: report

SYDNEY (Reuters) – Australia will temporarily bring back every ambassador from across the world to help shape the final components of its new foreign policy, the Sydney Morning Herald reported on Wednesday citing the Foreign Ministry.

These 200 Mile-Per-Hour Race Cars Are Driven By Computers

Roborace, the driverless car championship that has been under development for more than a year, unveiled its vision for the future on stage Monday at Mobile World Congress in Barcelona.

For the startup, that future is an electric race car that can reach a top speed of 199 miles per hour that’s driven by software, not humans.

The car was revealed by Roborace CEO Denis Sverdlov and the company’s chief design officer Daniel Simon during a keynote address on the evolution of autonomous vehicles. Simon, who designed the car, is an automotive futurist responsible for creating vehicles for movies, including the cycles in Tron: Legacy.

“Roborace opens a new dimension where motorsport as we know it meets the unstoppable rise of artificial intelligence,” Simon said Monday. “We take special pride in revealing a functional machine that stays true to the initial concept shared, a rarity in automotive design and a testament of our determination. It’s a great feeling to set this free.”

The vehicle, which has four motors and a 540 kilowatt battery, is made primarily of carbon fiber. The hardware tech in the car includes five light ranging and detecting radar sensors known as LiDAR, two radars, 18 ultrasonic sensors, two optical speed sensors, six artificial intelligence cameras, and a global navigation satellite system. Charge, an electric truck company from the UK, is providing the power electronics and motors for the Robocar. The company, which is backed by Sverdlov’s London-based investment fund Kinetik, is also the official electric truck partner of Formula E. Kinetik is also backing Roborace.

The brain of the Roborace car is powered by Nvidia’s Drive PX 2 supercomputer, which is capable of up to 24 trillion AI operations per second. Drive PX 2 uses deep learning for 360-degree situational awareness around the car, to determine precisely where the car is and to compute a safe, efficient trajectory.

To be clear, these are not remote-controlled cars. Software engineers develop the artificial intelligence algorithm for a particular race. Once the brains are placed in the car, the engineers no longer have any control over the vehicle.

Roborace will provide an open AI platform that will let companies develop their own driverless software.

Unlike traditional race series, every team will have identical Roborace car designed by Simon. Only the software will be different.

The driverless race series, which was first announced in November 2015, aims to be the first commercial races using self-driving car technology. The car championship will be featured on the international Formula E all-electric race circuit.

Its test cars, known as DevBot, have already completed demonstrations. Roborace put two driverless cars on display simultaneously on a custom-built city street track at Formula E’s ePrix in Buenos Aires. Roborace plans to have two Robocars take the track together later this year.

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In video, Uber CEO speaks openly about impact of competitors on pricing

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