The company follows in the footsteps of rivals Caviar, Door Dash, and Postmates in supporting Apple’s mobile payment platform, and means that users of its two apps can now pay for their food using cards registered in the native iOS Wallet app.
Originally founded in 2004, GrubHub began as a website where users could order from local restaurants offering home delivery services. It later merged with rival company Seamless and expanded to offer its own service for restaurants that don’t otherwise usually deliver. Last year GrubHub processed $2.4 billion in sales, 60 percent of which was generated through its mobile apps.
The move signals another domestic win for Apple’s mobile payment platform, and appears to confirm that the company’s recently stated aim to aggressively expand the service both at home and abroad is making progress.
Speaking to Fortune yesterday, Apple said its mobile payment platform is gaining a million new users each week, but the company stopped short of revealing the overall number of Apple Pay users. It also said that transaction volume through the service is five times what it was a year ago, and that payment volume within apps more than doubled in the second half of 2015.
In related news, The Verge reported today that Walmart has announced its intention to partner with ride-hailing companies Uber and Lyft in order to trial a new grocery delivery service, in a move that will put it in direct competition with Amazon’s recently expanded AmazonFresh service.
Customers will soon be able to place their food orders online, for Walmart staff to prepare their groceries and then call local Uber and Lyft drivers to deliver the items, at a delivery charge of between $7 to $10, which is paid to Walmart. According to the company, the pilot program will begin within the next two weeks and initially operate in Denver and Phoenix.
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