Doctor’s Powerful Message To The Food Industry

Yoni Freedhoff, a medical doctor, founder of the Bariatric Medical Institute in Ottawa, Canada, and blogger, has a message for the food industry.

Freedhoff, whose institute specializes in non-surgical weight loss, wants to promote public health by getting the food industry to stop misinforming people about food. With a growing rate of obesity in the United States, his message is one that some may want to consider.

Yet, as Freedhoff explained in a blog for HuffPost Canada, three days before he was scheduled to address a food industry conference on health and nutrition policy, his invite was pulled.

Not to be discouraged, the doctor responded by making a video of his would-be presentation and posting it to YouTube.

In the video, Freedhoff names food industry marketing practices that he claims target children and deceive consumers. He cites several examples in which he claims companies use misleading labels to misinform the public about the sugar and fat content in their products.

“I’m sure there are companies doing it right but [I] imagine that they’re hamstrung by the folks who aren’t,” Freedhoff wrote in an email to The Huffington Post. “Trying to sell food ethically in a marketplace that’s inherently deceptive can’t be an easy task.”

But contrary to what one might expect, Freedhoff doesn’t hold food companies ultimately responsible for these practices, as they have “zero responsibility to society to protect health.” Rather, he argues, the blame lies with the public, with governments and with regulatory boards that allow the food industry to get away with it.

“We have a flood right now … of horrible foods, of misinformational advertising, of predatory marketing… We need sandbags, but what we can’t do is expect the food industry to fill them for us,” Freedhoff said.

What do you think of Freedhoff’s message? Leave your thoughts in the comments below.

Original ‘Angry Birds’ Updated for iPhone 5, Big-Screen Movie Coming in 2016 [iOS Blog]

NewImageRovio is celebrating Angry Birds‘ third anniversary by upgrading the game with iPhone 5 support and also disclosing that an Angry Birds movie is tentatively scheduled for release in 2016.

On the third anniversary of the release of Angry Birds, Rovio Entertainment announced that Despicable Me producer John Cohen has signed on as producer of the upcoming Angry Birds movie. David Maisel, former Chairman of Marvel Studios and executive producer of Iron Man, will be executive producer of the feature film, coming to theaters in summer 2016. The film will be produced and financed by Rovio Entertainment.

Angry Birds is available for iPhone and iPad on the App Store. [Direct Link: iPhone, iPad]

Lin Humphrey: The Rise of the Connected Consumer

Four years ago, I witnessed an intriguing development. I’d seen many layoffs working at a digital agency, but this time the agency was replacing those roles with new roles for social media experts. For me, social media was a fad and not something I thought much about. I didn’t understand why the agency was hiring people who were “fooling around on Facebook” instead of doing real work. Ironically, it took leaving the agency and re-entering academia to get a Ph.D. to understand why this shift was happening. Embedding myself with a student population helped me gain perspective. The agency was right.

When I returned to school in 2010, I saw undergrads constantly checking their phones between classes. That year, students mostly texted one another using simple feature phones. As semesters passed, updating your Facebook status on a smartphones, and checking others’ status became the norm.

Clearly, social and mobile technologies are fundamentally changing the way people communicate and share with their peers. No longer are fashion trends set in the hallways; they are decided on Facebook Newsfeeds and Twitter timelines. The intersection of mobile and social technologies has given rise to the connected consumer, and I’ve found myself in the perfect laboratory to study them.

The Numbers

Facebook recently announced they have more than one billion active users, half of which check into the community at least once a day. Students checking Facebook between classes are now the majority. Over half of Facebook users access Facebook on a mobile device, and they are twice as active as other internet users. Heck, even my mother joined the site, which she fondly refers to as her “Face-Page.” Granted, I’m giving sites like Pinterest, Linkedin, and Twitter the short shrift here, because Facebook’s numbers are amazing.

In 2010, when I asked students whether they carried a smartphone, only about a quarter raised their hands. Now, most students in marketing classes carry smartphones, which account for half of all phones purchased. Feature phones, flip phones and weird slider bar form factors that had been popular for years are receding as people increasing rely on instant access to information and social networks to solicit and share opinions before, during, and after purchase/consumption experiences. This was the start of some remarkable research.

Location and Social Sharing

The emergence of location and social sharing proliferated with the connected consumer. Ten years ago, marketing scholars declared location (aka “Place” — the second of four “P”s in the marketing mix) was dead. The internet was seen as the great equalizer. Someone in Lubbock, Texas could sell his product to a consumer in New Zealand (and vice versa). Since then, smartphone GPS systems and programs like Foursquare have made location based marketing effective again. Instead of sharing photos when we return from vacation, we can share them as they happen on our trips (or at dinner, or at the mall, or anywhere else we deem worthy). In fact, for some people, connecting while on the go has become an addiction. Foursquare recently announced they reached 6 billion check-ins and more than 1 million merchants offering location-based incentives. Variants such as Foodspotting for food, Goodreads for books, and GetGlue for TV and movies further prove that people LOVE sharing their daily consumption in real-time.

Watch this trend — It’s just beginning to take hold!

Marketers can target consumers based on their exact location and their consumption behavior. Has a consumer repeatedly checked into a location? Then incentivize their behavior to complete an action while they’re in that spot, or point out a nearby deal.

Research & BusinessNext Social

As part of my Ph.D., I am undertaking an immersive look at mobile technology, social media usage factors and the psychographics of the connected consumer. What this will do is provide much needed new research to academia on these phenomena and provide crucial consumer research to marketers struggling to understand the connected consumer.

Although I have months of number crunching ahead of me, I can make a few initial observations. Companies like Betabrand and are already capturing the attention of the connected consumer. Betabrand, an innovative clothing company in San Francisco, harnesses the power of its brand advocates to crowd source Web imagery. The company rewards fans for submitting photos to the site featuring themselves in Betabrand clothing. Betabrand then sends users a link which leads to a page that features the customer’s photo and a generous discount. On average, the link to the page with the user submitted photo gets passed along to 20 friends, and 60 percent of those who upload a photo and receive the discount code make a purchase within 24 hours! In the process, the company has driven word of mouth marketing, made additional sales, and sourced new images for their marketing, all of which is an authentic way to reward existing customers and recruit new raving fans.

Similarly, has taken off in the social shopping space. They too reward users for recruiting new members. What’s unique about is they allow customers to show off their individual tastes on their Facebook timeline, with a dedicated content section featuring their Fab acquisitions. With a unique and quirky product mix, allows connected consumers to become design mavens; seamlessly sharing on Facebook allows them to influence their friends instantly.

Smart brands will follow the lead of and Betabrand in deputizing the connected consumer to share their unique brand messages. Firms need to make it simple and provide a compelling reason (discounts, rewards, recognition) for style mavens to share their unique purchases with friends and fans. When executed in a seamless, authentic way, the connected consumer’s shared purchases can become powerful word of mouth marketing. And in today’s crowded marketing space, word of mouth wins.

This post is part of a series co-produced by The Huffington Post and Blogworld, in conjunction with
the latter’s NMX BusinessNext Social 2013. That event will feature some of the world’s leading social-
business luminaries and influencers, each of whom will be speaking at the event to provide an up-close
look at how the world’s most successful businesses harness the power of social.

Toothy prehistoric lizard named Obamadon after smiling president

(Reuters) – Researchers have named a newly discovered, prehistoric lizard “Obamadon gracilis” in honor of the 44th president’s toothy grin.

Microsoft and Apple Facing Off Over Office for iOS Subscription Revenues, Not SkyDrive

OfficelogoAllThingsD is reporting that contrary to earlier reports that Apple and Microsoft were arguing over a 30% cut of storage upgrade sales through Microsoft’s SkyDrive cloud storage utility, instead the companies are negotiating over revenue Microsoft would bring in as part of its Office 365 subscription service.

Office has long been a cash cow for Microsoft and extending the platform to iOS will undoubtedly fatten it further. It will also bring significant benefits to Apple’s mobile platform, ones for which Microsoft feels it is owed a discount on that 30 percent cut that Apple would otherwise command on Office 365 subscriptions sold to iOS users through it. The apps are just part of a subscription that includes desktop access.

So the company has been pushing Apple to adjust the 70/30 revenue split in its developer license agreement. Predictably, Apple has refused to comply. It’s not yet clear what sort of concession Microsoft is seeking, but whatever it is, Apple’s evidently not willing to consider it. Indeed, I’m told it’s taken a “the rules are the rules” stance, which would suggest it’s not at all willing to negotiate a different split. Apple’s position: If a customer comes through its gateway, it feels it is deserved the commission outlined in 11.12 of its developer license.

Apple, for its part, says that App Store rules are fair and are applied equally to all developers, big and small.

Office for iOS has been rumored several times over the past year, but now seems closer to fruition than ever — if Apple and Microsoft can come to some agreement. Yesterday, Microsoft leaked references to ‘Office Mobile for iPhone’, ‘Excel for iPad’, and ‘PowerPoint for iPad’.

Obama election tweet most repeated but Olympics tops on Twitter

(Reuters) – An election victory tweet from President Barack Obama — “Four more years” with a picture of him hugging his wife — was the most retweeted ever, but the U.S. election was topped by the Olympics as the most tweeted event this year.

Hardware Hackers, Unite: TechCrunch Is Headed To CES And We Want To Talk To You

Screen Shot 2012-12-11 at 2.54.12 PM

As you’ll recall, every year TechCrunch rolls out to Las Vegas for a CES live stream to beat all others. This year, in addition to our standard CE coverage, we’d love to get loads of hardware startups on stage with us at the Las Vegas Convention center where we’ll be holding giveaways, live podcasts, and interviews with developers, builders, hackers, and CEOs.

Want to join us? Pop over here and submit your information and we’ll pencil you in. Do you have to be a startup? No, but it helps.

If you’d like to sponsor part of the event, please email Otherwise, contact me at if you have any questions. Please put “CES BOOTH” in the subject line.

We’re looking forward to covering CES the TechCrunch way by focusing on the little guys trying to make it in a huge market and the cool stuff hidden behind the scenes. Help us make this CES our best yet.