9to5Mac claims Apple’s marketing chief Phil Schiller told a fan that the uber-popular photography app Instagram “jumped the shark” after it launched an Android version.
Schiller recently deleted his Instagram account and a 9to5Mac reader noticed this and asked why he had deleted it.
In a direct message, Schiller reportedly replied:
It “jumped the shark” when it went to Android
Update: As noted in an update to the original post, one individual was able to contact Schiller about his comment and received a response clarifying his feelings on Instagram’s evolution.
Instagram is a great app and community. That hasn’t changed.
But one of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs.
Now that it has [grown] much larger the signal to noise ratio is different.
That isn’t necessarily good or bad, it’s just not what I originally had fun with.