Apple Marketing SVP Phil Schiller Thinks Instagram "Jumped The Shark" After Android Launch?

9to5Mac claims Apple’s marketing chief Phil Schiller told a fan that the uber-popular photography app Instagram “jumped the shark” after it launched an Android version.

Schiller recently deleted his Instagram account and a 9to5Mac reader noticed this and asked why he had deleted it.

In a direct message, Schiller reportedly replied:

It “jumped the shark” when it went to Android

Instagram’s Android app launched two weeks ago and the app was previously picked as the iPhone App of the Year in 2011. Instagram was just purchased by Facebook for $1 billion.

Update: As noted in an update to the original post, one individual was able to contact Schiller about his comment and received a response clarifying his feelings on Instagram’s evolution.

Instagram is a great app and community. That hasn’t changed.

But one of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs.

Now that it has [grown] much larger the signal to noise ratio is different.

That isn’t necessarily good or bad, it’s just not what I originally had fun with.


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